While those numbers are impressive for a young startup, what really sets Groupon apart from paper coupon distributors is its unique revenue model. Since its founding, the company has saved consumers in 41 countries more than $1.5 billion, and today delivers over 650 daily deals to its 83 million subscribers around the world. Groupon is, in essence, a coupon creation and delivery system. They also have the experience to understand the heart of Groupon’s success and its potential Achilles’ heels. Through their research and coursework they give students an interdisciplinary approach to marketing in the age of Twitter, Facebook, and the daily deal. Neslin is the Albert Wesley Frey Professor of Marketing and specializes in promotions and database marketing Johnson is the Benjamin Ames Kimball Professor of the Science of Administration and Director of the Center for Digital Strategies. Eric Johnson have been giving the company’s meteoric rise a lot of thought. This is true even though the company has racked up $522 million in losses during its short life and, according to its own initial public offering filed this month, expects its outlandish operating expenses to keep rising.īut Groupon has brilliantly leveraged social media to transform marketing for small businesses, which is why Tuck professors Scott Neslin and M. Billed as one of the fastest growing companies of all time, Groupon, which harnesses group buying power through pre-paid online coupons for local goods and services, is not even four years old and is already being valued at upwards of $25 billion.

If there was ever a case for the business school textbooks, Groupon is it.

Here's what Eric Johnson and Scott Neslin had to say about the daily-deal company back in July. Groupon made its debut on the Nasdaq on November 4 with a market value of almost $13 billion.

Groupon costco membership deal